Your Logo is a symbol of your brand identity. It depicts your business and its culture.

Therefore it is important to choose the appropriate branding method with your promotional product to ensure a quality finish that best represents your company image and identity.

Breeze Marketing provide Australia’s leading online range of promotional products suitable for branding with your logo or message and we can help you choose the preferred method to suit your logo colours and ensure your name isn’t on a product  which is remembered for all the wrong reasons.

Contact us at for expert advice on your next promotional product to be branded.

Some common branding methods in the Industry include:

Pad Printing
This is suitable for small size fine detail print of up to 7 colours on hard metal or plastic products such as pens, key rings, desk clocks, calculators and golf balls etc.

For soft products only one colour may be pad printed because of the difficulty of the surface to print on.


Laser Engraving
A laser is used to etch the logo detail on metal, wood and some plastic products.


Decal Printing
Used on coffee mugs, other ceramics and glassware.  A spot colour or 4 colour process decal is pre-printed then fired onto the coffee mug or glass. This can result in some colour variation. True colour reproduction is not always possible on some logos.


Screen Printing
This is most commonly used for printing T-Shirts, Towels and Bags  It can be used for spot colour and 4 colour process printing


Plastisol Printing
Plastisol transfers are used when fine detail is required on clothing, caps or bags.


Sublimation Printing
A dye transfer system permanently embeds a colour image into the texture of the promotional material.  Primarily used for fine promotional clothing, mouse mats caps, medals and coins.


Digital Transfers
This method can produce full colour high quality detailed images on garments. Digital Transfers are recommended for intricate designs which have lots of gradients of colours.


The logo or message is woven into the product. Used on caps, clothing or bags. Embroidery costs increase with ‘stitch count’, proportional to size and number of positions to be branded.


Foil Stamping
Commonly used for gold, silver and colour stamping of leather and  leather-look promotional items such as diaries, compendiums and wallets.


Debossing/Blind Stamping
Where an image is pushed into the surface of an item such as a bag or compendium and leaves a permanent impression in the surface of the item. Items made from genuine leather will blind stamp best and bonded leather items will also take a blind stamp.


A stamping tool is made to impress a relief image of the logo onto the surface. Also commonly used with leather or ‘leather look’ promotional items.


Hot Stamping
Your design or logo is set on a metal relief die or plate and it is heated and pressed onto the surface of the promotional item to achieve a recessed branding finish.


Using this branding process your promotional item is skinned with a protective, acid proof coating to create your logo artwork. The bare surface of the promotional product is then exposed to an acidic chemical. The acid attacks the exposed promotional product surface and leaves the image etched onto the surface. This is a traditional system used for branding glass promotional items such as water jugs and wine glasses with company logos.


Production of coins, medallions and stamped promotional badges and other flat metal promotional products is achieved by striking a blank metal sheet with a hammer or stamp. The pattern on the die is transferred to the metal surface.